Bvlgari unveils its new magnificent Brand Campaign starring Global Ambassadors Anne Hathaway, Zendaya and Liu Yifei: an ode to personal renewal through endless rebirths.

A perpetual cycle of rebirth and elevation that now becomes the driving force of the Bvlgari Eternally Reborn Brand Campaign, a powerful inspiration to embrace personal renewal, every day, with dare and confidence.
Directed by Nathalie Canguilhem and lensed by fashion photographer Zoey Grossman, the campaign stars Bvlgari&rsquo;s Global Brand Ambassadors Anne Hathaway, Zendaya and Liu Yifei as they unfold their endless facets by experiencing a moment of self-awareness and continuous reinvention in Rome. Making their way through the Eternal City&rsquo;s spectacular landmarks to the tune of the powerful song &ldquo;Burning&rdquo; by the Yeah Yeah Yeahs, the Bvlgari muses reflect their image in an eye-catching sequence of mirrors, capturing each of their facets and unique evolution. Like the infinite perspectives offered by the surface of a precious gem, this play of reflections explores the wide-ranging nature of each individual in search of a new version of oneself.

Introducing Eternally Reborn | Bvlgari High Jewelry

The Eternal city&rsquo;s eclectic fusion of different eras and styles resounds into the distinctive designs, remarkable gems combinations and unparalleled craftsmanship of the jewelry masterpieces worn by the three ambassadors on their path of personal renewal. Permeated by a marvelous Rome&rsquo;s dawn light, the talents shine in some of the most enchanting creations of <a href="https://www.lofficielbaltic.com/en/jewelery/bvlgari-unveils-aeterna-the-most-extraordinary-high-end-collection-ever">Bvlgari&rsquo;s Aeterna</a>, the most extraordinary High Jewelry collection ever created by the magnificent Roman House, which make stunning appearances throughout the campaign video.

The secret of eternity is to be born and reborn again

This drive for renewal is a powerful force that is not exclusively reflected in the history of Bvlgari and Rome. With the Eternally Reborn Stories, a digital activation launched in the frame of the new Brand Campaign, the Maison leaves room for people - from the Bvlgari universe but not only - to share their own experiences. Every evolution represents a rebirth, a new way of creating a personal and intimate connection with oneself, to understand the own desires, needs and emotions.

Bvlgari Unveils its New Campaign Starring Anne Hathaway, Zendaya and Liu Yifei

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