As expected of the leading Swiss watch and jewelery master, in its iconic collection - Serpenti, Bvlgari chose to adorn their designs with brilliant gems, recreating the range. The shiny rainbow is now shimmering on the masterpieces of time.

Bvlgari is known as a jeweler with a great love for colored gems. They believe they have a special power to bring joy to people.&nbsp;Now, the Maison has applied its artistic qualities with colored gems to &quot;put on a new coat&quot; for high-end jewelry watches, recreating the brand&#39;s signature style with a series of gems.&nbsp;In this new product, Bvlgari uses a solid image for the first Serpenti watch that was released around 1940. The Serpenti Viper watch was released by the company a few years later, using a trapezoidal dial.&nbsp;Three new variants join the collection as part of the new designs coming out Rainbow and Color Wave. Two new models from the Serpenti Incantati collection are depicted with a snake head and a solid flake band is encrusted with colorful diamonds and gems.

In 2017, the Bvlgari brand launched the Serpenti Twist timepiece that is compatible with a wide range of leather straps.&nbsp;The most luxurious, however, is the Serpenti Seduttori line of watches with a gem strap and a solid head encrusted with more diamonds.&nbsp;These watches are all equipped with bracelet-style straps so they look like jewels without stopping to be a timer.

The most identifiable in the Bvlgari line of watches are designs incorporating the Tubogas style, enhanced with a variety of metal straps. From the round dial design to the solid-top dial, the Serpenti Tubogas series gas-tube-inspired strap structure took 10 years of hard work towards perfection.

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The new collection is the pinnacle of Bvlgari watch and jewelry expertise. In particular, each work clearly demonstrates the brand's idea of Mai Troppo, or "never too much", to remind us to cherish and enjoy beauty.

Focusing on the luxury of jewelry watchmaking, the new Rainbow and Color Wave editions showcase the mystical, seductive beauty of the Serpenti collection hidden deep below the ancient snake emblem. The 18k and Incantati 18k gold Viper watches are 26mm and 33mm, respectively, with the quartz movement.

Gently encircling the feminine jade wrists resembling iconic archetypes, the three new Serpenti Viper editions mimic the glamorous two-ring wristwatch in vibrant colors. At first, Serpenti Viper Rainbow was crafted with countless beautiful round diamonds, with pink sapphire, purple, blue, yellow, dark red ruby, orange spinel, blue garnet and emerald. The gems are encrusted on a harmonious pink gold Serpenti Viper bracelet full of artistic harmony.

Wearing the same sparkle effect, the Serpenti Viper Blue Color Wave edition produces a wide range of vibrant blue bands thanks to bright - dark sapphires and white diamonds encrusted on the material-finished bracelet. White gold. Finally, the Serpenti Viper Red Color Wave stands out with a sapphire strip in a deep pink - pale, red ruby tone with diamonds encrusted on a rose gold bracelet. Each of these creations creates a subtle musical note, in the harmony between the fickle youth and extreme elegance.

Meanwhile, two Serpenti Incantati watches contributed to the completion of the collection thanks to a sophisticated, extremely luxurious look. The first one, Serpenti Incantati Rainbow, wore a 33mm 18k gold case. Dark green tsavorite, yellow and orange sapphires, garnet, red orange pinel, strong ruby with pink, purple, blue sapphire in various cuts set seamlessly, to form the snake&#39;s body, wrapped around the shell.

Bvlgari Serpenti Incantati Blue Color Wave is equally brilliant with a white gold case dotted with pale to dark blue sapphires and diamonds, and a bracelet encrusted with 282 diamonds. In particular, the solid body surrounds the dial with its graceful beauty, demonstrating the versatility as well as the typical sense of movement for Bvlgari jewelry artifacts.

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More than 280 brilliant cut diamonds adorn a tough geometric jewelry bracelet. This precious and sophisticated timepiece is a testament to the high level of technology cultivated by the team of master craftsmen in Bvlgari's high-end jewelry workshops.

Bvlgari shows love for colored gems in the new jewelry watch collection

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