Chopard announces supermodel and entrepreneur Bella Hadid as its new Global Ambassador. This partnership marks Bella Hadid's return to the fashion world and starts a new chapter for Chopard, the Emotion Artisan. The company aims to expand its watch and jewelry offerings, which are known for their excellent craftsmanship and strong commitment to the highest ethical and environmental standards.

Showcasing grace and Joie de Vivre

Six eye-catching photos of Bella Hadid showcase her grace and energy. Chopard brought in Alasdair McLellan, a top-notch photographer behind many of Chopard's best-known ads, to shoot this campaign. With her hair tied back and wearing simple stylish clothes, Bella Hadid radiates confidence in front of McLellan's lens. She shows off her beauty reflecting the style and Joie de Vivre of Chopard's Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube and Alpine Eagle lines. These new striking images present Chopard's fine craftsmanship from a new angle and bring out Bella Hadid's intriguing charm.

Bella Hadid's role as Chopard's Global Ambassador marks a significant milestone for both parties. Chopard's 160-year legacy, its dedication to craftsmanship, its pioneering approach to sustainability, its overall generosity, and its commitment to promoting positive values and Joie de Vivre have earned the brand a unique status in the luxury sector. This reputation has drawn Bella Hadid to Chopard since she first wore their designs at the 2021 Cannes Film Festival.
"I really admire Chopard's craftsmanship and have been a fan of theirs for a long time. I'm so excited to join the Chopard family," says Bella Hadid.
"Bella represents the spirit of Chopard: a perfect blend of effortless elegance and zest for life that truly captivates and aligns with what our watches and jewelry stand for. We're thrilled to start this new journey together," says Caroline Scheufele, Co-President and Artistic Director of Chopard.

A modern beauty icon and businesswoman

Bella Hadid began her career in fashion at age sixteen causing a revolution in the industry. She has graced the covers of thirty different Vogue editions cementing her place as a fashion icon, muse, and magnetic personality worldwide. Time magazine included her in their list of the 100 most influential people in the world in 2023, and she won the coveted 'Model of the Year' award at the 2022 British Fashion Awards. Bella Hadid keeps the world spellbound with her glowing beauty, innate grace tough spirit, and bold fashion choices. She's also made her mark as a businesswoman with her alcohol-free beverage company Kin Euphorics and her nourishing skin scent Orebella.

A glittering chapter in Chopard’s history: Bella Hadid is brand's Global Ambassador

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