How to understand 2024 summer trends?

FIRE, ICE and DIAMOND FALLS

Model Linda Groth is a true modern-day explorer. She loves to travel, discover new facets of herself, and revel in the freedom of being authentically her. When asked about her dreams and future, Linda smiles and mischievously says, “I believe in miracles.”

In California, you often hear sayings like "we don't have real seasons, just different shades of sunshine" or "you can wear shorts year-round here". While that may be true, there is a unique shift in light, temperature, and mood on the coastline throughout the year that gets overlooked. With that, there's a funny bridge in fashion where people here want to take part in the fall/winter fashion trends, but can never fully let go of their summertime pieces and vice versa. Each wave is always different.

Picture a place where creativity flourishes, where architects, designers, and dreamers gather to bring their visions to life – that's Archideco. But there's more to it – it’s not just about design; it’s also a hotspot for events, collaborations, and connections.

Jade j’adore. Fashion looks for holidays as the art of being yourself: not just beautiful, but also bright, bold or feminine — as you are! 

The Shevearly Collection – FW 2024-25 by the Italian brand Francesco Arduini is born from the personification of Eternal Feminine Strength and Vanity. A sensational narrative crafted from an oxymoronic perspective, balancing exuberance and delicacy, expressing an eternal matriarchal strength alongside the luxurious, worldly, and glamorous essence of the female figure.

The smell of travel, the lure of the unknown and romantic anticipation of adventure. It's all so airy silhouettes, transparent fabrics that stand out against the background seductive accents and shades of red in the sunset.

Zaha Hadid has left an indelible mark on architecture and design. Her approach undoubtedly redefined possibilities in architecture, merging art, nature, and technology. Today, her legacy lives on in Zaha Hadid Architects (ZHA) company,continuing to push boundaries with innovative projects worldwide, underpinned by connectivity, sustainability, and haute design values. In our interview, ZHA shares insights into the ethos that shaped its iconic works and the company's ongoing projects and opens up its vision for the future.