Escape the ordinary - The Avrame experience

A modern muse is walking in the national garden of Athens, performing fashion creations of local Greek designers. The art direction of the editorial along with the styling aims to exalt the simplicity but simultaneously elegance of Greek culture and History. The Royal Garden was commissioned by Queen Amalia in 1838 and completed by 1840. It was designed by the German agronomist Friedrich Schmidt who imported over 500 species of plants and a variety of animals including peacocks, ducks, and turtles. The garden is characterized by minimalism and provides to visitors a walk of serenity along with this modern muse.

In 2019, during the early days of Avrame, we embarked on a business trip to a Mediterranean country to explore a vacation village development project in the mountains. Our hosts welcomed us with exceptional hospitality - fancy hotels, private drivers, exquisite meals. Given their luxurious lifestyle, we couldn’t help but ask why they were interested in our timber-frame houses. Their answer was surprising yet perfectly logical.

Remember back in the day when virtual clothing seemed like something out of science fiction? Today, we're seeing Prada and Snapchat plotting a digital revolution in fashion, and frankly, it looks like the start of something really big.

The recent news of the sale of Versace by Capri Holdings, as well as the interest of the Prada group in a potential acquisition, will be a turning point for the Italian brand founded by Gianni Versace and led by his sister Donatella, changing the balance between the major players in fashion.

David Komare, KOMARE STUDIOS: "One of the most fascinating observations I often make is what compels someone to not only admire a space but also to carry its memory with them—whether it’s a restaurant with a unique vibe, a friend’s cozy living room, a thoughtfully designed hotel, or an inspiring art gallery."

Tailored Confidence captures the essence of modern sophistication, blending timeless elegance with bold individuality. It showcases structured tailoring with a contemporary twist, and isn't just about fashion, it's about self-assurance, authenticity, and the beauty of standing tall in your own presence.

From big names to independent brands, scroll down to discover the (non-exhaustive) list of unique interpretations of the Year of the Snake theme that push the boundaries of horological creativity. The allure of the Year of the Snake in horology lies in its diversity; from grand complications to minimalist designs with something that would appeal to every collector and enthusiast.

In a world where perfection is crafted, she is a porcelain doll brought to life. 'Dolly Dreams' tells the tale of a delicate figure navigating the line between being adored and breaking free from the expectations placed upon her. Each outfit symbolizes a chapter of her awakening - soft ruffles and structured fabrics juxtapose the idea of fragility versus strength. The shimmering sequins and voluminous skirts give her an air of playfulness, yet her eyes tell a story of a soul longing for individuality.