Zac Efron is the new face of Police: freedom, style and rebellion against stereotypes
When Police chooses an ambassador, it's not just a person who looks good in sunglasses. It's a person who brings a spirit of rebellion, bold elegance and genuine style. Meet Zac Efron. The new hero of the spring-summer 2025 campaign, who confidently breaks outdated ideas about the male image.
Where did the teen musical hero disappear to?
The time of “High School Musical” is far behind us, and what we see before us is no longer a young romantic boy with perfect styling, but a mature actor, producer and a man who isn't afraid to experiment. After dozens of successful roles, stellar red carpet appearances and even his own documentary about traveling in search of a sustainable lifestyle, Efron continues to evolve. And now he's becoming the embodiment of the Police philosophy - the same brand that has always chosen men of character.
For the new campaign, photographer Brian Bowen Smith has created a series of images that reveal Zac Efron in all his many layers. These are not just beautiful shots - this is the story of a man who no longer needs clichés. There is no artificial masculinity here, no feigned heroism or attempts to conform to “standards”. There is style, freedom and absolute self-confidence. The glasses from the Spring-Summer 2025 collection perfectly complement this image: bold but refined, with character but without imposed pathos.
Why Zac Efron?
Police always choose those who have become more than just a celebrity. Before Zac Efron, it was Bruce Willis, George Clooney, Antonio Banderas, David Beckham, Neymar Jr. and Lewis Hamilton - people whose names are associated not only with success, but with what it means to be yourself.
“We are thrilled to be working with Zach,” says Barbara De Rigo, De Rigo's marketing director. “He is an actor of exceptional talent who is constantly reinventing himself. That is exactly the spirit that Police epitomizes.”
Efron reciprocates, “I've always loved Police. It was awesome to work with their team - they are incredibly talented people. I'm sure we've managed to create something really special”
What's next?
If the brand's history is to be believed, what's next are iconic shots, new trends and another little revolution in the fashion world. Police is betting on men who are not afraid of change, and Efron proves again that he is more than just a Hollywood hottie. The time of patterns is gone. Welcome to the age of new masculinity.
