Miu Miu launches the fourth limited edition Miu Miu Upcycled collection, born from Miu Miu's passion for conscious fashion and circular design practice the idea of giving new life to vintage garments, bags and accessories.

The campaign accompanying the launch also features a capsule collection dedicated to Chinese New Year composed of polo shirts, cardigans, the iconic Arcadie and Wander bags, and sweatshirts and T-shirts with the embroidered cloud.
The selection includes garments and accessories in denim chosen specifically for its color, weight and qualities of fading. Denim, more than anything other material, is long-lasting and prized for its patina and the physical and symbolic effects of any aging. The memory of the garment remains its backbone. The deliberately aged effect of denim is enriched by patch details and precious embroidery with hundreds of flowers in different sizes. Each flower is sewn by hand using silk chiffon petals, faceted beads, and black crystals set in antique metal. Garments are finished with a leather label printed with the Miu Miu Upcycled logo and an internal white canvas tag.
For the first time, the Miu Miu Upcycled project also includes bags. The Miu Miu Upcycled Patch bag collection is made out of leather remnants from Miu Miu designs: the existent is reimagined to create something imbued with heritage; a respect for tradition enriches the here and now.
Miu Miu has partnered with the Aura Blockchain Consortium a non-profit association that promotes transparency as well as customer-centric business practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. Each piece in the 2024 Miu Miu Upcycled Collection is afforded Aura Blockchain verification.

Miu Miu Launches New Upcycled Collection & Celebrates Chinese New Year

Recommended posts for you

Editorials

SHINE LIKE DIAMONDS

L'Hommes

Eddie Redmayne: “Acting is like trying to catch a butterfly”

Editorials

MEN´S ROOM

Editorials

MUSE

Interior & Design

CHANEL is a celebration all over the world

Editorials

«L'enfant Terrible»

Editorials

REFLECTIONS OF MYSELF

Beauty

Hadat Cosmetics Transforming Hair Care into a Self-Care Ritual