Miami Heat, LA Cool: The ’80s Influence in H&M Studio SS25
H&M Studio’s SS25 collection is a bold fusion of power and play, bringing together the sharp precision of 1980s corporate fashion with the effortless ease of poolside leisurewear. Drawing inspiration from the fast-paced energy of executive life and the sun-drenched glamour of Miami and Los Angeles, this collection’s message is focused on both versatility and empowerment. Whether commanding attention in a sharply tailored coat or embracing downtime in an effortlessly cool dress, the modern woman can have it all—without compromising on style.
“For SS25, we looked to the power woman and imagined her whole day – not just corporate life – because her strength and sense of style go beyond the 9-to-5. She needs it all: tailoring, statement dresses, shirting, easy separates, and denim. But in a way that brings together gravitas and glamour,” says Linda Wikell, designer H&M Studio.
This interplay between power and leisure extends to materials and textures. Leather, cotton-blend boucle, and a ribbed Ottoman knit add depth and dimension, ensuring that each piece feels as luxurious as it looks. Meanwhile, a striking color palette of corporate grey, black, scarlet red, and water blue channels both boardroom polish and after-dark confidence.
What sets SS25 apart is its ability to move seamlessly from professional spaces to resort-inspired relaxation. Take, for example, a grey draped mini-dress with a shawl detail, which offers an effortlessly elegant silhouette, perfect for both high-stakes meetings and impromptu evening plans. Meanwhile, a coordinating suit set in a distorted underwater print blurs the line between formalwear and vacation-ready fashion. Even swimsuits play double duty here, transforming into sleek evening tops and proving that in this collection, every piece is designed to do more.
More than that, accessories reinforce this balance of function and style. An oversized, water-repellent clutch pairs practicality with bold design, while metal-frame sunglasses and angular-heeled shoes add a finishing touch that’s both polished and playful.
The message behind H&M Studio’s SS25 collection is loud and clear: strength and style can look extremely good combined. Women today don’t have to choose between commanding presence and effortless elegance—they can easily embrace both, seamlessly moving between work and play.
L'OFFICIEL PICKS
In the Baltic countries, H&M Studio’s SS25 limited-edition collection will be available online at hm.com starting March 6, 2025.
