<p><em>DKNY</em>, the iconic American fashion brand, is celebrating its 35th anniversary in 2024 with a new ad campaign for the fall collection <em>DKNY est.</em> <em>1989</em>. It showcases the evolution of the brand and reflects its classic heritage with contemporary trends.</p>

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      <p><em>DKNY est.</em> <em>1989</em> is a dynamic closet that combines the urban style of Generation Z with the elegance of American fashion. Key elements include coats, cropped down jackets, street style bombers, knitted dresses, pleated skirts and logo sweaters. Accessories complete the looks: leather and nylon bags with metallic details, leather combat boots and versatile, elegant loafers.</p>
      <p>Materials in the fall collection range from denim and cotton poplin to wool and cashmere. Special attention to detail: shiny sequins, bold transparent fabrics and metallic threads create a unique and modern look.</p>
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      <p>Key highlights include a redesign of classic pieces such as jeans, blazers, trench coats and leather jackets. The brand also unveiled an updated <em>DKNY</em> logo, symbolizing the global return of all-American street style.</p>
      <p>Supermodel and actress Kaia Gerber became the face of the campaign, epitomizing the spirit of the modern generation and classic American style. The 2024 fall campaign, shot by Mikael Jansson and styled by Alastair McKimm, captures the essence of the brand with references to urban culture. It uses quotes from Patti Smith's &ldquo;Just Kids,&rdquo; excerpts from F. Scott Fitzgerald's &ldquo;The Great Gatsby&rdquo; and elements from Jay McInerney's &ldquo;Bright Lights, Big City.&rdquo;</p>
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        <p><span>"Kaia, who is an avid reader and bookworm, has brought together a vibrant and growing community through her online Book Club.&rdquo; So, the campaign concept was an inspiring opportunity to authentically connect DKNY&rsquo;s love of all things New York with</span><span>&nbsp;</span><span>Kaia&rsquo;s love of literature,&rdquo;</span><span>&nbsp;</span><span>Trey Laird, Founder and Chief Creative Officer of Team Laird.</span></p>
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DKNY Fall '24: New York Stories

<p style="text-align: justify;"><em>DKNY</em>, founded by Donna Karan in New York in 1989 and acquired by <em>G-III</em> Group in 2016, continues to build on its rich heritage. Jeffrey Goldfarb, Executive Vice President of <em>G-III Apparel Group</em>, emphasizes the campaign's commitment to infuse <em>DKNY</em> with new energy while respecting and evolving the brand's original style.</p>

<p style="text-align: justify;">The fall collection is available globally on <em>DKNY.com</em> and in select stores, giving fans of the brand the opportunity to embrace a renewed vision of American style. <em>DKNY</em> continues to be a symbol of New York fashion, combining urban chic with classic elegance adapted for a new generation of fashionistas.</p>

DKNY: 35 years of heritage and renewal of American style

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