This year, CHANEL's seasonal boutiques are opened in Courchevel &amp; Gstaad.

With 128 square metres devoted to the COCO NEIGE and Cruise 2023/24 collections &ndash; followed by the Spring-Summer 2024 pre-collection &ndash; the Courchevel boutique pays tribute to the spirit of CHANEL through the prism of the mountains. In a palette of ecru tones, subtle black and white, tweed and faux fur, the discovery of Virginie Viard&rsquo;s creations is accompanied by the House codes.

Courchevel

An entry decorated with branded skis, leads to a first salon devoted to accessories and shoes. Shelves blend into the d&eacute;cor while a wood and white fabric sofa frames the room up to the bar dedicated to denim and loungewear &ndash; the latest items in this edition of the COCO NEIGE collection. Cashmere pieces in shades of beige contrast with the modernity of the jeans.
Specially designed for the Courchevel boutique, a satin-finish technical fabric with a star motif swathes black and white poufs, recalling the constellations in the COCO NEIGE collection, which this season is inspired by figure skating. Images from the campaign featuring Lily-Rose Depp adorn the walls. Big mirrors, even on the floor, light up the room.
To the left, a second salon showcases the Ready-to-Wear, alongside a selection of jewellery and watches. An elegant dressing table with a mirror encloses this area. To the right are the fitting rooms, tucked behind large black and white checkered curtains.
Meticulous work on the glass bricks completes the embellishment of this understated d&eacute;cor, with wood playing a key role. Cosy and comforting, the boutique is an invitation to relax in the welcoming atmosphere of CHANEL.

CHANEL&rsquo;s seasonal boutique in Courchevel is opened until mid-March 2024.
66 rue de l&rsquo;&Eacute;glise, 73120, Courchevel

This season, CHANEL is heading &ndash; for the first time &ndash; to the Swiss ski resort of Gstaad, known for its authentic charm and discerning luxury.&nbsp;Located just steps from the town centre, the ephemeral boutique takes up residence in an early 20th century wooden chalet, where the latest Ready-to-Wear and accessories collections by Virginie Viard are presented in a 120m2 space reaching over two floors. Alongside an exclusive selection of iconic House watches, such as the J12 and the Premi&egrave;re Edition Originale, CHANEL Jewelry are honoured with emblematic pieces from the N&deg;5, Cam&eacute;lia, Plume and Ruban collections. A range of perfumes is also available.

Gstaad

The fa&ccedil;ade and certain furniture remain unchanged, evoking the traditional architecture and d&eacute;cor of Swiss chalets. Inside, omnipresent wood and faux fur, luxuriant tweeds dotted in black and white as well as beige fabrics, harmoniously blend the inimitable CHANEL identity with the spirit of the mountains. The boutique is imbued with a gentle, cosy atmosphere with alternating parquet and carpets adding a warm, welcoming note.
On the ground floor, the entrance hall leads to a series of distinct but complementary spaces: two adjoining areas devoted to bags, accessories and shoes lead to a &lsquo;bar&rsquo; dedicated to denim, evoking carefree days out in the mountains, where jeans are coupled with cashmere.
A wooden staircase leads up to the first floor and the understated, graphic modules displaying silhouettes from the Cruise 2023/24 collection and the Coco Neige line, while another discreet area showcases small leather goods and the jewellery. Two VIP salons and fitting rooms complete the space in a neutral beige palette.
Here, the d&eacute;cor echoes the spirit of the collections on show: the Coco Neige 2023/24 collection, both technical and elegant, revisits the mountains with a nod to Mademoiselle Chanel, who herself enjoyed winter sports in the 1930s, both skiing and tobogganing. For the coming winter, black, white and beige, emblematic of the House, are mixed with a deep navy blue and heightened by a powerful fuchsia pink and a sophisticated lilac. Designed for both the slopes and apr&egrave;s-ski, the silhouettes play with House codes. Once again, this year, the Coco Neige collection offers an active, elegant wardrobe composed of ski suits and high-tech, seamless, formfitting garments in playful shapes embellished with rhinestones, recalling the glamourous world of ice skating. In town or out for a stroll, day or evening, the tweed jackets and outfits, knitted dresses and miniskirts are paired with shearling gilets.
The Cruise 2023/24 silhouettes, first revealed in Los Angeles, deploy multiple facets of a colourful and joyful collection. They conjugate a tribute to the 1920s/30s elegance of great movie stars with the cadence of the 1970s/80s, in an explosion of vitality: rhinestoned mini shorts and jumpsuits, embroidered bustiers and little vest tops, 1960s-style suits, casual bathrobes and pyjamas, 1930s shoes, swimwear and evening dresses.

The CHANEL ephemeral boutique in Gstaad is open until 8th March 2024.
Lauenenstrasse 2, 3780, Gstaad

CHANEL's Seasonal Boutiques in Courchevel & Gstaad

Recommended posts for you

Editorials

SHINE LIKE DIAMONDS

L'Hommes

Eddie Redmayne: “Acting is like trying to catch a butterfly”

Editorials

MEN´S ROOM

Editorials

MUSE

Interior & Design

CHANEL is a celebration all over the world

Editorials

«L'enfant Terrible»

Editorials

REFLECTIONS OF MYSELF

Beauty

Hadat Cosmetics Transforming Hair Care into a Self-Care Ritual