Fashion

Brunello Cucinelli and Balenciaga Bet on Innovation

A technological revolution is taking place in the world of luxury brands. Italian brand Brunello Cucinelli, known for its "quiet luxury" philosophy, has launched a new website using generative AI. Simultaneously, Balenciaga introduced an app for Apple Vision Pro, immersing users in the world of high fashion through augmented reality.

07.23.2024 by L'Officiel Vietnam
Credits: Brunello Cuccinelli.
Credits: Brunello Cuccinelli.

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balenciagaBrunello Cucinellifashiontechnology

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