Bottega Veneta has just launched its Fall 2019 campaign captured by Tyrone Lebon. Daniel Lee captures a new vision of modern luxury that is clean, refined, and precise.

&quot;Strength, sensuality, live the moment. Bottega Veneta means defining a point of view: a new way of looking at a discreet individuality, and then distorting it,&quot;&nbsp;says&nbsp;Daniel Lee.

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Daniel Lee&nbsp;expands the borders by presenting the campaign created with&nbsp;Tyron Lebone for&nbsp;Bottega Veneta&#39;s Fall 2019 collection. The new vision of modern luxury is aseptic, a concept that is emphasized by the location, a cement basin lit by the sun of Joshua Tree, California. In the images, a race car made out of pure gold positioned vertically takes on the appearance of a monolith, a setting that recalls the contemporary works of Gonzalo Lebrija. The clothes reflect subversion, innate codes of elegance, desire, and the raw contrast between a man and a machine. That is the fulcrum of the images that emphasise the collection in terms of lines, cut, and construction.

Bottega Veneta's New Point of View

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