A Stranger Calls: the new #PradaHoliday20 campaign

Corporate fashion is no longer just about fitting into the boardroom; it's about standing out in the world. In "The New Corporate," we capture the essence of professionals embracing their individuality while navigating the urban landscape. We celebrate the freedom to be bold, yet refined, and prove that style is the ultimate power move.

Harris Dickinson becomes the protagonist of Prada 's spring/summer 2025 campaign, stripping away the usual layers of acting to just be himself. The campaign, directed by the legendary Steven Meisel, feels more real and down-to-earth, with less acting and more focus on revealing the personality behind the roles.

The year 2025 has kicked off and the annual Pinterest Predicts report looks more like a magic ball predicting the future. Some 500 million active users generously shared their search queries to give us a glimpse into the next era of fashion, lifestyle and gastronomy. Forget boring trends: something completely different awaits us, something that makes us laugh, cheer and want to drop everything for a gothic pickle party at the same time.

IN THE FIELDS

A nod to early 2000s tabloids and gossip culture.

If you haven't stocked up on cherry red lipstick, a shire-colored martini glass, or at least an accessory with a hint of the noble wine, it looks like 2025 is about to take you by surprise. Pinterest, our favorite trend predictor, declares: cherry red is making a comeback - and no, it's not just a color. It's a symbol of an era, a scarlet challenge to the gray of everyday life.

A Love Letter to Elegance

Many trends define interior design in the modern period. One of them is characterized as quiet luxury.