MAX MARA Fall Winter 2020 Show

IF WORLD STOPS

GIRL ABOUT TIME

The session explores the connection between architectural forms and the softness of textures, juxtaposing avant-garde silhouettes with minimalist styling. The goal was to create a narrative redefining contemporary femininity, emphasizing contrasts—light and shadow, tradition and modernity. The model becomes both a character and an element of an artistic installation.

A new scandal is brewing in the fashion sidelines that promises to be no less dramatic than the season finale of the favorite British detective. Daniel Lee, Burberry's chief creative brain, is allegedly ready to pack his suitcases (designer ones, of course) and go to Jil Sander. Thunderbolt or a pattern that's been coming for a long time?

Closeness and a sense of intimacy as a delicate barometer of emotions, where touch and silhouette speak louder than words. The purity of classic lines, elegant subtle nudity. A black-and-white palette, accentuated by a touch of passionate red, remains an impeccable choice.

GRACE IN VOID

A THIN BORDER

Rain. London. The perfect scene for love - especially if that love is wrapped up in Burberry's iconic trench coat. In its new campaign “It's Always Burberry Weather: London in Love”, the iconic British brand turns summer rain into an artistic statement and the classic trench coat into a symbol of cinematic romance that lives beyond time and trends.