UNCONVENTIONAL

The scent of the upcoming holiday is already in the air, and your heart is beating faster in anticipation of the most romantic day of the year. Valentine's Day is the perfect occasion to delight your loved ones (or yourself!) with exquisite beauty novelties. 

”Sunbeams slipping through windows, dancing on the surface of every detail. In the soft light, there’s a balance, a harmony between what we see and what we feel. A moment of stillness, where fashion is not just something we wear, but something we are – a part of the room, a part of the light.”

A curation of street-style standouts from Couture Week, with insights on how to translate these looks into everyday wardrobes.

Nine echoes, nine shades. This editorial unfolds as a dialogue between textures and emotions, exploring the many layers of an identity that flows and transforms. Each thread, each shadow, is an ethereal reflection of Ecuadorian creative talent, a symphony of contrasts and harmonies. The images glide between the tangible and the intangible, revealing fragments of stories told in whispers, where the ephemeral intertwines with the eternal. Beyond the designs and shapes, this visual narrative celebrates versatility as an act of perpetual creation, a continuous thread connecting the visible with the imagined.

The duality of the feminine essence, where delicacy and empowerment coexist in harmony. Through minimalist compositions and a refined aesthetic, the images show authentic beauty and vulnerability as a force. It is an invitation to reflect on the connection between the ethereal and the powerful, and a tribute to the feminine in its purest and most essential form.

There is always theatricality in fashion. The scenery changes, characters come and go, but the main intrigue remains the same: who will rewrite the rules of the game in the new season? Every frame of the Spring-Summer 2025 advertising campaign is an episode from a movie that we will want to revisit again and again.

CHRISTINA KAPONGO: "Whispered by the wind. It exhibits beauty through my connection with nature, capturing ephemeral moments that seem to whisper invisible emotions."

“So look at me now, I'm just making my play. Don't try to push your luck, just get out of my way ‘cause I'm back. Yes, I'm back. Well, I'm back in black.”