The Space Age Reimagined

“Cold Seduction” blends icy elegance with an air of untouchable allure. The cool-toned imagery enhances the ethereal beauty of the model, evoking a sense of mystery and sophistication. Flowing fabrics, structured silhouettes, and dramatic styling create a contrast between softness and strength, embodying a modern femme fatale.

TAG Heuer celebrates its return as the Official Timekeeper of Formula 1® with the TAG Heuer Monaco Split-Seconds Chronograph | F1®. This model becomes the epitome of uncompromising precision, passion for speed and the pursuit of perfection.

(Phálaina: Ancient Greek for 'moth')

When it comes to watches with a true racing spirit, TAG Heuer Formula 1 is the name that sounds like the roar of an engine at the start. In 2024, the legend returns, with nine new models created at the intersection of high-tech, aesthetics and the rich heritage of Swiss watchmaking.

BEAUTY OF GLORY

In The Art of Silk, the Italian brand combines 70 years of craftsmanship with contemporary art, inviting nine artists to reinterpret Gucci's archival motifs through the lens of new times.

Magda Butrym delves into the past to create something special for the present. In partnership with Vestiaire Collective, the leading platform for luxury fashion resale, the brand presents a unique selection of archival pieces that deserve a second chance to shine.

Petrichor—the earthy scent that rises when raindrops touch dry ground, a fragrance that lingers like an unspoken memory. The rain does not soak through him; it moves with him. Through the winding streets of Barcelona, a young man walks unhurried, his garments shifting with the rhythm of the storm.