Floræthérea
Floræthérea explores the intersection between nature and the invisible, where art becomes delicate and suspended.
A neologism that merges Flora and Etherea, evoking something light, surreal, and sophisticated. This project tells the story of a beauty that does not entirely belong to the tangible world but floats in an ethereal dimension, like a dream intertwined with reality. The garments, carefully designed by the fashion designer, blend harmoniously with flowers and petals, becoming an integral part of the project.
Floral shapes, decorating both the outfits and hairstyles, evoke a fragility protected by a veil of mystery.
The face, pure and timeless, becomes the canvas for these metamorphoses, while soft, pastel lighting envelops every detail, creating a surreal and sophisticated atmosphere.
Floræthérea is also transgression: it challenges conventions, embracing an art that thrives on ruptures and contradictions, exploring the fine line between beauty and irreverence.
TEAM:
Photography & Artistic Direction: Mauro Volpicelli
Fashion Designer & Stylist: Anna Arrichiello
Co-stylist: Alba Guzzo
Make-up Artist: Laura Buffolano
Make-up Assistant: Michela Dragone
Hair Stylist: Michele Maccaro
Hair Stylist Assistant: Francesco Alfieri
Video: Antonio Russo
Backstage Video: Lucia Imparato
Backstage Photography: Maria Petrucci
Talent: Cristina Buonanno, Gaia Vaccelli, Raffaele Gaudieri
Location: Net Studios
All garments and pearl accessories are designed and produced by the fashion designer Anna Arrichiello, except for the footwear and other accessories such as necklaces and rings.
