From setting runways on fire to bringing models to life in hologram form, designer Alexander McQueen never played it safe.

With Tik Tok gaining more and more audiences and becoming one of the social networks of the time, and Instagram receiving a new generation of influencers, it has already become impossible to ignore that the voice of Gen Z is in evidence. They bring us a more fun, easy and uncomplicated fashion. Get inspired!

Combining innovation and tradition in the brand's new collection