Histoire Olfactive Collective (HOC) is a creative brand of niche perfumery centred around not only the fragrance itself, but also its creators. It is a new movement of the world’s best perfumers writing modern olfactive history through novel and exceptional fragrances inspired by their lifestyles.

The brand&rsquo;s founder, Masha Zanier, is a Parisian with Georgian-Russian roots, who has been working in the fashion industry for over ten years. She came up with the concept of HOC during her MBA, after meeting the top managers of the biggest perfume companies in the world. She realised that while perfumery is a billion-dollar industry with 1000 new fragrances launched annually, there are only 150 perfumers and a majority of their names is unknown.

HOC is about to change that.

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Every year one of the perfumers will create history together with HOC, exploring a theme of their choosing: favourite places, books, people, films and beloved cities. This modern philosophy is encapsulated within an elegant bottle with a distinctive cap, which is an encrypted map of a city, sending its wearer on an individual journey.

The first three perfumes of the collection are blended by a Firmenich perfumer, Vincent Schaller. Over the course of his 25-year career in Firmenich house, Vincent created more than 350 fragrances and worked with such prominent brands as Le Labo, Max Mara, Paul Smith, Ferragamo etc. He now lives in London and that in his work together with HOC Vincent tried to grasp the essence and convey the story of &ldquo;his London&rdquo;.

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Inspired by her passion for perfumes, Masha discovered overshadowed artists. Unconstrained by gender, HOC aims to bridge the gap between the artist, the industry and the consumer, introducing the artists that stand behind the creation of new olfactive experiences, allowing them to reveal their unique personalities. Like art communities in the past, HOC gives its talents the tools and the creative freedom to capture the world as they see it today.

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Sustainability is an integral part of HOC&rsquo;s philosophy and in its commitment to make a difference it uses only natural products, beetroot alcohol, and no plastic in its packaging.

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In Latvia HOC perfumes are available at Concept Store Riga, Blaumana street 5A-1C Riga

 In Lithuania the perfumes are available at The House of DROPS Sv. Gertrudos street 51 Kaunas.

Perfumes with a story to tell – HOC Parfum

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