The tangible embodiment of your dream - this is the idea behind the French brand of niche perfumery called HFC.

Born in the capital of fragrances &mdash; French Grasse, the HFC project runs high on the extraordinary creative synergy of perfumers Beno&icirc;t Bergia and Vincent Ricord, as well as the legendary fashion illustrators Arturo Elena, Megan Hess and the famous Chinese artist Kim Xu. For two years of collective work, not only they gave the world more than twenty unique fragrances, embodying inimitable moments, creating sensual mood and lifting the imagination to it&#39;s highest, but also were able to create extraordinary art collectables for true connoisseurs.

"You can create your entire imaginary world just by imagining it. Draw your own life" Megan Hess

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The production process, according to the HFC team members, begins with the dream of beauty, the fantasy of fragrance and the creation of its legend. Illustrators bring the image to life on paper, and then both the story and pictures are brought for inspiration to the perfumers who are responsible for the &quot;soul&quot; of the fragrance.

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&quot;I would like to create fragrances from the heart. For me, perfumery is not a business, but a form of art. This for me is an honest approach. Here we have no restrictions, so we can use the best ingredients. I dream that my fragrances can make people fall in love&quot;&nbsp;Vincent Ricord

With these words, Vincent actually translates one of the HFC brand features. Having no material restrictions, you can afford to use the rarest and the most valuable ingredients to create a perfume. This is also one of the fundamental differences between the HFC brand and other representatives of the niche.

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With the passion of the true aesthetes, members of the HFC creative team say: &quot;feel the beauty in every detail around you&quot;, putting even more significance to this with a reverent attitude to the products. Attention to details of perfumery artworks is shown literally in everything &mdash; from exclusive sketches and precious components of an aromatic composition, hand-made bottles with the use of unique technology of drawing and to the packing materials which are designed to become a bright continuation of each perfume.

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Different from the rest &mdash; not a loud maximalism fueled phrase that is usually associated with beginners in the luxury segment, but the embodiment of the HFC principles, dictated by the desire of its founders to give modern women the sense of luxury, to give them the opportunity to reveal their sensual side, whilst enjoying a moment of true French Epicureanism. The HFC brand offers to throw away the shackles of routine and become the pioneers again, creating your own codes of happiness.

HAUTE FRAGRANCE COMPANY: a niche of creating fantasies

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