Balenciaga presented its Fall 2024 collection in Los Angeles, California. Unveiled on a palm tree-lined street with a custom soundtrack recorded by BFRND including several voice-overs, the collection illustrates Demna's interpretation of Californian fashion codes through a cinematic lens. The concept begins with the development of the characters in their daily activities such as jogging, yoga or sports sessions, then transforms into Hollywood parties with dresses inspired by Cristóbal Balenciaga. In between, a mix of updated grunge, updated daywear and signature tailoring.